visual identity

Lenovo TechWorld

Creative director // Rebecca Aamodt
Design lead // Melissa Herboth
Event company // Event Strategy Group

A flagship event that introduces new technology and showcases innovation to our audience. The overall goal was to reignite Lenovo’s position as a global product and technology leader.

  • Resulting in a cohesive event visual identity system
  • Stage build and visuals amplified presentations and content
  • 4M total engagements, 27M video views with a social buzz in 130 countries
  • 47M viewers tuned into event live streams
key element pattern detail
check-in at event venue
event stage design
additional key visual image and color combinations