Lenovo TechWorld
Creative director // Rebecca Aamodt
Design lead // Melissa Herboth
Event company // Event Strategy Group
A flagship event that introduces new technology and showcases innovation to our audience. The overall goal was to reignite Lenovo’s position as a global product and technology leader.
- Resulting in a cohesive event visual identity system
- Stage build and visuals amplified presentations and content
- 4M total engagements, 27M video views with a social buzz in 130 countries
- 47M viewers tuned into event live streams
melissa herboth 
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