branding

Anniversary poster series

Creative director // Philip Marchington
Designer // Peter Donnelly
Designer // Melissa Herboth

To generate excitement around the ThinkPad 25th anniversary using the innovations of the ThinkPad devices. Abstract visualizations of the ThinkPad innovations are depicted in a simple minimalist style. Utilized as posters, event banners, and employee device wallpapers. The series won a Graphis Silver award in the print corporate category.

first spill-proof keyboard; laptop used on NASA space flights since 1995

design inspired by a Japanese bento box

included as a part of the permanent collection at MoMA; satellite grade carbon fiber material