visual identity

Terranea rewards trip

Creative director // Robin Vuchnich
Art Director, designer // Melissa Herboth
Designer // Patrick Jones

Visual identity system crafted specifically around the resort destination of the Terranea Resort in Rancho Palos Verdes, CA. The destination-specific flora and fauna, unique Spanish tile pattern, combined with handcrafted textures made a flexible system applied across various communication touchpoints.

illustrative elements integrated into the company reward system identity

local flora and fauna detail

layout and typographic detail

illustrative elements combined with unique Spanish tile motif